So there’s this article that appeared in the New York Times about Activia, Dannon’s yogurt that is filled with “live cultures” that are healthy and good for you. And they’re marketing it like it’s something new and revolutionary.
Ummmm, okay…
Except every bit of yogurt I’ve ever bought—regardless of brand—has been full of live cultures that are healthy and good for you. That’s what yogurt is. Seriously, go buy a generic brand of yogurt—it says this on the container. Are people not aware of this?
Yeah, I know there’s a lot of misinformation out there, but for some reason this one just rubbed me the wrong way.
Comments
3 responses to “Truth(?) in advertising”
There’s probably live cultures on your keyboard as well. Of course licking it might not be good for you. Was I misinformed on that too?
Oh not at all– knock yourself out. 🙂
The power of marketing man – it’s all in HOW you say it – sell it