Evan Williams has posted Ten Rules for Web Startups that’s sure to generate a lot of linkage and conversation. (He’s the guy that created Blogger.) Very good stuff. And laced with irony; like so:

Get a good, non-generic name. Easier said than done, granted. But the most common mistake in naming is trying to be too descriptive, which leads to lots of hard-to-distinguish names. How many blogging companies have “blog” in their name, RSS companies “feed,” or podcasting companies “pod” or “cast”? Rarely are they the ones that stand out.

Uhmmm… Blogger comes to mind. :)

Combine this list with the TechCrunch wishlist that I posted about previously and things could start to get interesting.