Am I just cynical? Holiday Inn is declaring today Towel Amnesty Day in which anyone who has ever stolen a towel (or anything else, I imagine) from a hotel can tell their story, and Holiday Inn will donate $1.00 to charity (plus 25 lucky people will “win” a souvenir towel). You know what I see when I look at this? A “Towel Information Awareness” (take that, TIA!) database that Holiday Inn can then use to red-flag future customers. “Even stolen a towel? They did? Charge them an extra $10 for this room.”

Don’t think so? Why else would their entry form ask for your full name, address, phone number and email?

Cynical, indeed.